Beauty Myth: Putting Vaseline® On Your Face Will Prevent Wrinkles

Wrinkles – we all fear them, and will take just about any measure to avoid them. However, are the measures we are taking effective? A recent beauty myth that has come across our desk is that the petroleum jelly found in *Vaseline® will help prevent them. We think not.

Unfortunately, wrinkles are a result of aging skin. With each year we age, the average moisture content of our skin declines. Our epidermis begins to thin out, and for women, hormonal changes brought on by menopause decrease sebum production depriving the skin of its natural lubricant. Environmental exposure, such as over exposure of the skin to the sun, and changing metabolism impact the structural proteins making skin less elastic and less firm. Photoaging is the biggest culprit. With age, the skin also flattens out, causing skin to sag.

*Vaseline®, who’s main component is petroleum jelly, can help lock moisture content into the skin. Locking in moisture content may help wrinkles appear less apparent, but this won’t actually prevent wrinkles. It can help to address trans-epidermal moisture loss, or the process through which dehydration of the epidermis occurs. However, to address the formation of wrinkles, you need something more high tech and high touch. Repêchage Vita Cura® Anti-Aging Facial Products are specifically formulated with our patented anti-aging ingredients like peptides and exclusive seaweed, which you will not find in *Vaseline®. Biomimetic Messenger Pentapeptide reduces the appearance of fine lines and wrinkles and improves skin’s firmness, while Marine biopeptide helps to increase elasticity. The Vita Cura® Triple Firming Cream, in particular, is designed to really lock moisture into your skin. Along with peptides, this moisturizer has red clover extract, which is known to mimic a phytoestrogen hormone that helps stimulate skin thickness for the appearance of younger and plumper looking skin. Try using the Vita Cura Triple Firming Cream to treat yourself to an at home facial massage that will not only feel great, but will give your skin a deep penetration to improve firmness and help diminish wrinkles and fine lines.

Are you starting to notice the signs of aging? Tell us in the comments below!

* Vaseline® is a registered trademark of Unilever.